THE HUMAN AND THE JEWELRY
Sandbox is a conceptual jewelry brand that brings forth and expresses unique human experiences through jewelry. From our talented Egyptian silver artisans that create each piece by hand, to our founder and head designer who crafts the stonework with her bare hands, to our human oriented concepts & color palette, and to our finished fine jewelry creations that speak to human experiences, Sandbox is a very human oriented label.
For us at Sandbox, jewelry is not just a lifeless piece of metal and stone. It is very much alive. Jewelry is an art form- the most intimate of them all. It’s the one form that touches you- literally and figuratively. It blends in with the human form, taking on each curve and trait. Together with the adapted concepts, Sandbox aims at empowering women through this strong connection, and through jewelry that presents the perfect balance between experimental & exclusive techniques, eccentricity, and timelessness.
Sandbox was born out of its designer’s roots and connections to her origin. The brand emerged out of the Arabian Peninsula and journeyed to the deserts of Egypt where it’s now based. “Sand” runs free in a desert, you can’t rule it or constrain it to a certain area or patch of land. It might be small and there might be billions and billions of it in a desert, but a single sand speck’s journey is not the same as its sister’s journey. Each is different in its own way and is strong in every way. Humans are the exact same, and we aim at empowering these differences. “Box” then refers to the special place every woman owns where she holds her treasures: her jewelry box.
In another context, Sandbox also refers to the childhood oriented play box. Children would draw their inspiration from outside the cubic boundaries through the experiences of their senses, then come back within the confinements of the sandbox and use sand to create and preserve these experiences through sand creations. Our brand does the same. It binds itself to no limits when it comes to designing, conceptualizing, and expressing. The metaphorical Sandbox - our brand - then becomes the space to which all limitless ideas attained from outside the metaphorical cubic boundaries, can be eternally and safely preserved within, through jewelry creations.