THE HUMAN AND THE JEWELRY
Sandbox is a conceptual jewelry brand that brings forth and expresses unique human experiences through jewelry. For us at Sandbox, jewelry is not just a lifeless piece of metal and stone. It is very much alive. Jewelry is an art form- the most intimate of them all. It blends in with the human form, taking on each curve and trait. Together with the adapted concepts, Sandbox aims at empowering women through this strong connection, and through jewelry that presents the perfect balance between experimentation, art, power, and fluidity.
Sandbox was born out of its designer’s Arab roots, emerging out of the Arabian Peninsula and journeying to the deserts of Egypt where it’s now based. “Sand” runs free in a desert, you can’t rule it or constrain it to a patch of land. It's fluid, and the journey of each sand speck is distinctive and powerful in its own way. Humans are the exact same, and we aim at empowering these differences. “Box” then refers to the special place every woman owns where she holds her treasures: her jewelry box.
In other contexts, Sandbox also refers to the childhood oriented play box. Children would draw their inspiration from outside the cubic boundaries through the experiences of their senses, then come back within the confinements of the sandbox and use sand to create and preserve these experiences through sand creations. Our brand does the same. It binds itself to no limits when it comes to designing, conceptualizing, and expressing. The metaphorical Sandbox - our brand - then becomes the space to which all limitless ideas attained from outside the metaphorical cubic boundaries, can be eternally preserved within, through jewelry creations.
Deriving from both Arab and African cultures, Bedouin women are living masterpieces that have ruled our deserts for centuries. On these boundless and free lands, they birthed their own beauty, power, courage, endurance, originality and limitless creation, all of which are expressed through their jewels & attire, and documented through their facial tattoos.
Bedouins believe in community and believe that in order to survive, they must care for the environment and the creatures that surround them and home them wherever they may be.
As survivors of the most arid and ruthless lands, bedouins symbolize strength and power. Although they may belong to the endless desert, their constant movement bounds them to no ground. They belong to the winds.
At SANDBOX, we’ve chosen to believe that our energy for creative expression, has been sent to us by our Bedouin ancestors to continue on their path of exploration, and to awaken a fueling eccentricity that can’t be tamed, through artistic creations rooted in powerful designs and fluidly changing concepts.