THE HUMAN AND THE JEWELRY
Sandbox is a conceptual jewelry brand that brings forth and expresses unique human experiences through jewelry. For us at Sandbox, jewelry is not just a lifeless piece of metal and stone. It is very much alive. Jewelry is an art form- the most intimate of them all. It’s the one form that touches you- literally and figuratively. It blends in with the human form, taking on each curve and trait. Together with the adapted concepts, Sandbox aims at empowering women through this strong connection, and through jewelry that presents the perfect balance between experimentation, art, power, and fluidity.
Sandbox was born out of its designer’s Arab roots. The brand emerged out of the Arabian Peninsula and journeyed to the deserts of Egypt where it’s now based. “Sand” runs free in a desert, you can’t rule it or constrain it to a patch of land. It's fluid, and the journey of each sand speck is distinctive and powerful in its own way. Humans are the exact same, and we aim at empowering these differences. “Box” then refers to the special place every woman owns where she holds her treasures: her jewelry box.
In other contexts, Sandbox also refers to the childhood oriented play box. Children would draw their inspiration from outside the cubic boundaries through the experiences of their senses, then come back within the confinements of the sandbox and use sand to create and preserve these experiences through sand creations. Our brand does the same. Much like the physical journey of a bedouin, our brand binds itself to no limits when it comes to designing, conceptualizing, and expressing. The metaphorical Sandbox - our brand - then becomes the space to which all limitless ideas attained from outside the metaphorical cubic boundaries, can be eternally and safely preserved within, through jewelry creations.