“Art” is defined as the “expression or application of human creative skill and imagination.” If you remove the word “human” from the equation, everything changes. This Mother's Day, #SandboxGoesBlue to show some extra love and support to the mothers of Autistic children. We collaborated with the Egyptian Autistic Society (EAS) and advertising agency Momentum Egypt in EAS's 6th campaign to raise awareness about the disorder, which affects about 1 million Egyptian individuals.
According to EAS, "autism is a complex developmental disability that typically appears during the first three years of a child's life." It's a result of a neurological disorder that exceedingly affects the brain's function. However unfortunately, doctors across the country don't receive enough training to identify autism and often give a misdiagnosis which for us, makes this campaign all that more valuable and of importance.
As part of this year's campaign, we designed a necklace in support of the mothers of autistic children. The necklace is made up of a chain with a designed pendant which incorporates a puzzle piece - the universal symbol for autism.
It comes in two variations: the first is for the mothers of autistic children, and the second is for anyone who would like to support the cause. In the first variation, one side has the autistic child's name engraved with an intricate artful design and embedded with the blue kyanite stone - blue is a sign of hope for autism. The other side of the pendant has the mother's name engraved with a more plain design as a reflection of the mother's calmer nature.
In the second variation, done for those looking to support the cause, the design is the exact same as the first, with the exclusion of any names. 20% of all proceeds will go to the Egyptian Autistic Society to support their humanitarian role in society. To learn more about autism and the campaign, you may contact the EAS on 01127238229 or 0225216919, and/or visit their website: www.egyptautism.com.